从到店到到家，本土便利店正在围猎外资三巨头

Core Viewpoint - Foreign convenience store brands, represented by FamilyMart, 7-Eleven, and Lawson, are facing significant challenges in the Chinese market, with a combined closure of over 1,300 stores and a loss of market share to local brands in the online-to-home segment [1][2][4]. Group 1: Market Performance - FamilyMart has closed approximately 300 stores in China, while 7-Eleven has closed or relocated around 1,000 stores globally [1]. - Lawson's Shenzhen operations reportedly faced a loss of nearly 80 million yuan in 2022 [1]. - The three foreign brands are struggling to achieve significant sales on major delivery platforms, with most stores averaging only double-digit monthly sales orders [2][3]. Group 2: Competitive Landscape - Local convenience store brands have gained a strong foothold in the online-to-home market, with many achieving over 10,000 monthly sales orders, while foreign brands have been largely absent from this segment [3][4]. - Local brands like Dolphin Purchase and Squirrel Convenience have significantly higher SKU counts, ranging from 4,000 to 8,000, compared to the 1,000 SKUs offered by FamilyMart, Lawson, and 7-Eleven [4]. Group 3: Pricing and Delivery - Local convenience stores offer more competitive pricing, with examples showing significant price differences for similar products compared to foreign brands [5][10]. - Delivery thresholds and fees for local brands are lower, with some offering free delivery, contrasting with the higher minimum order requirements set by foreign brands [10][11]. Group 4: Historical Context - The foreign brands were early entrants into the online delivery market, launching services around 2015, but have since lost ground to local competitors who have rapidly adapted to consumer preferences [12][13][14]. - Despite initial success, the foreign brands have struggled to maintain their market position as local brands have aggressively expanded their online offerings and improved service [18][20]. Group 5: Industry Trends - The convenience store sector in China has seen explosive growth, with local brands significantly outpacing foreign brands in terms of store count and market presence [23][26]. - The shift towards online retail and the demand for immediate delivery have created a challenging environment for foreign brands, which are now perceived as less appealing to consumers [22][24].