贾国龙，被梦想反咬了一口

Core Viewpoint - The article discusses the challenges faced by Xibei, a Chinese restaurant chain, following a public relations crisis triggered by criticism from a prominent figure, leading to a significant decline in revenue and a reevaluation of its operational strategies [10][30][32]. Group 1: Company Status and Crisis - Xibei's operational head described the company as "bleeding" and "weak" after the crisis, indicating a need for recovery [4][30]. - Following the criticism from Luo Yonghao, Xibei's revenue reportedly halved within ten days, highlighting the immediate financial impact of the public backlash [30][32]. - The company had to implement promotional strategies, such as offering vouchers, to regain customer trust and stimulate sales [31][32]. Group 2: Operational Changes and Strategies - Xibei's previous efficiency model, which promised quick service, has been abandoned in favor of a more traditional cooking approach, reflecting a shift towards customer preferences for freshly prepared meals [9][45]. - The company has committed to returning more food preparation processes to its restaurants, including the production of children's meals, to align with consumer expectations for freshness [36][62]. - Xibei's average customer spending has decreased by 20%, indicating a strategic adjustment to attract more customers amid the crisis [36]. Group 3: Leadership and Management Philosophy - Founder Jia Guolong acknowledged the need for humility and a shift in management style, indicating a willingness to adapt to consumer feedback and market changes [61][73]. - The company has historically emphasized employee welfare, with recent salary increases despite financial pressures, reflecting a commitment to maintaining staff morale during challenging times [51][53]. - Jia's management style has been characterized as centralized, which may have limited the company's responsiveness to market changes and consumer preferences [57][58]. Group 4: Industry Context and Future Outlook - The crisis faced by Xibei is seen as part of a broader trend in the restaurant industry, where consumer expectations are shifting towards fresh, made-to-order meals, contrasting with the previous focus on efficiency and standardization [66][70]. - The article suggests that the restaurant industry may be at a crossroads, with many brands reconsidering their growth strategies in light of changing consumer demands [65][71]. - Xibei plans to maintain its number of locations around 300, focusing on quality over quantity in response to the recent challenges [48][62].