从剧集流量到文旅增量 爱奇艺《大生意人》点亮多座城

Core Viewpoint - The series "Big Businessman" on iQIYI has successfully engaged audiences and created significant cultural tourism opportunities through its storytelling and real location filming across multiple provinces in China, achieving high viewership and engagement metrics. Group 1: Performance Metrics - "Big Businessman" achieved a content heat value exceeding 9200 and topped the cloud screen rankings for 11 consecutive days, with the effective playback market share reaching 21.5% [1] - The series has generated over 20 million total reads on related cultural tourism topics across various platforms, indicating strong audience engagement [5] Group 2: Cultural Tourism Impact - The series has effectively transformed its narrative into cultural tourism experiences, with specific locations like Ningguta, Pingyao, and others becoming popular tourist destinations due to their association with the show [1][5] - iQIYI's marketing strategy of linking drama content to local tourism has proven successful, as seen in the "Look at Big Businessman and Win Wealth" campaign, which connected viewers with local dining and cultural experiences [6] Group 3: Location Highlights - Filming locations included the snow-covered landscapes of Heilongjiang, which accurately depicted the historical setting of Ningguta, enhancing the immersive experience for tourists [2] - Pingyao, known as the financial center of ancient China, showcased its rich history through the series, attracting visitors to its historical landmarks [3] - Inner Mongolia's grasslands provided a backdrop for the series, reflecting the region's historical trade significance and enhancing the cultural narrative [4] - The tea-related scenes were filmed in Anhui and Zhejiang, regions known for their rich tea culture, further grounding the series in authentic local traditions [5] Group 4: Future Strategies - iQIYI plans to continue leveraging its strong content and IP advantages to enhance collaboration with local tourism resources, aiming to create sustainable economic growth through cultural dissemination and industry benefits [6]