美团旅行联合多家雪场发起滑雪新手“破冰”计划

Group 1 - Meituan Travel has launched a "Beginner Skiing" package starting at 99 yuan, which includes equipment, training, and lift tickets to encourage more people to participate in ice and snow sports [1] - Since November, nearly 20 million people have shown interest in ice and snow activities, with over 40% being post-95s. The highest interest is from residents in Guangdong, Jiangsu, and Heilongjiang provinces [1] - The search volume for "beginner skiing" has increased by 292% year-on-year since December, while "ski training" searches have risen by over 86% month-on-month, with individuals aged 20 to 40 making up over 78% of the search demographic [1] Group 2 - Meituan Travel has partnered with several ski resorts to offer exclusive benefits for its premium members, including free rest areas and complimentary hot drinks during the peak ski season [2] - Special events such as the "Sister Photo Shoot" at Wanlong Ski Resort are planned to capture memorable moments for skiers on December 27-28 [2]