东鹏饮料(605499)：坚定平台化战略 多品类稳步加力

Core Viewpoint - Dongpeng is committed to becoming a leading beverage group in China by implementing a "1+6" multi-category strategy by 2026, focusing on platformization and expanding its product offerings [1] Group 1: Multi-Category Strategy - The "1" in the "1+6" strategy represents Dongpeng's core energy drink, while the "6" includes electrolyte drinks, large-pack beverages, coconut drinks, ready-to-drink milk tea, sugar-free tea drinks, and coffee beverages [1] - Dongpeng is leveraging its latecomer advantage and deep market insights to enter promising segments, with significant growth potential in the energy drink market, which is still in its early to mid-stage in China [1] - The company is successfully creating new growth curves by entering new promising segments and implementing targeted marketing strategies [1] Group 2: New Product Launches - The tea beverage and milk tea segments are expected to become new growth points for Dongpeng by 2026, with plans to launch new product sizes and flavors [2] - The company aims to drive growth in the sugar tea segment with a new 500ml specification for its "Guo Zhi Cha" product and a new 500ml "Bei Hao Cha" for the sugar-free tea segment [2] - The ready-to-drink milk tea will be fully promoted next year, targeting stable demand in various settings such as schools and factories [2] Group 3: Sales and Distribution Strategy - Dongpeng plans to increase its investment in freezers to enhance sales efficiency, with significant effects expected as the number of terminal outlets increases [2] - The company’s mature digital system and deep distribution capabilities are expected to maintain stable expense ratios despite intense competition in the beverage market [2] Group 4: Financial Projections - Dongpeng's net profit forecasts for 2025, 2026, and 2027 are projected to be 4.601 billion, 5.847 billion, and 7.051 billion yuan, respectively, with corresponding P/E ratios of 31, 24, and 20 [3] - The company maintains a "buy" rating based on its long-term platform potential and diversification strategy [3]