杭州发布首批“信用+体育”消费应用场景入驻机构名单，这13家门店上榜

Core Viewpoint - Hangzhou is promoting the construction of a "credit city" by launching the "credit + sports consumption" initiative, which includes the first batch of 13 fitness brands and stores to enhance consumer trust in prepaid services [1][3]. Group 1: Initiative Overview - The first batch includes 8 brands and 13 stores, covering various districts in Hangzhou, with a total operational area exceeding 50,000 square meters and serving over 290,000 consumers [4]. - The initiative aims to strengthen industry self-discipline and improve the integrity of the sports service industry, thereby boosting the quality and quantity of sports consumption [4][5]. Group 2: Regulatory Measures - Prepaid funds from these stores are subject to effective supervision to reduce financial risks, ensuring consumers can spend more confidently [5]. - A new version of the "Hangzhou Sports Fitness Consumption Demonstration Contract" will be implemented by 2026, clarifying rights and responsibilities to minimize disputes [5]. Group 3: Consumer Engagement - The initiative includes a commitment to respond to consumer complaints within three hours, enhancing service accountability [5]. - The program is expected to restore consumer confidence in the fitness industry, which has faced trust issues due to past incidents of gym closures [6]. Group 4: Market Trends - There is a notable shift in consumer behavior, with over 95% of members opting for monthly memberships, indicating a more rational approach to fitness spending [6]. - The demand for fitness services is increasing, particularly among younger generations, suggesting a positive growth trajectory for the industry [6].