全球围剿“苹果税”中国何以成“最后高地”？

Core Viewpoint - The article discusses the global shift regarding the "Apple Tax," highlighting the contrast between international regulatory changes and the situation in China, where developers still face a high commission rate of 30% [2][3][6]. Global Regulatory Changes - Various countries, including the EU, Japan, and South Korea, have implemented measures to reduce Apple's App Store commission rates, with the EU's Digital Markets Act forcing Apple to lower its rates to between 10% and 17% [5][6]. - As of 2024, over 15 countries have initiated compliance regulations against the "Apple Tax," leading to a fragmented and differentiated approach to commission rates globally [5][6]. China's Unique Position - In contrast to global trends, China remains an outlier, with developers required to pay a 30% commission, significantly higher than the rates in Europe (4.6%) and the U.S. (8.8%) [6][8]. - Despite ongoing complaints and calls for policy changes, there has been no substantial shift in China's regulatory stance regarding the "Apple Tax" [6][9]. Developer Challenges - Developers in China face significant challenges, including strict regulations that prevent them from using third-party payment systems or directing users to external payment options [3][4]. - The high commission rates have led to financial strain on developers, with some considering pausing updates for iOS versions due to the unsustainable costs [13][14]. Market Dynamics - The Chinese market's unique structure, including high commission rates from Android platforms, has led some developers to view Apple's 30% fee as relatively reasonable [9][10]. - The perception of Apple's services as high-quality and secure contributes to a complex relationship between developers and the platform, where some developers have found ways to circumvent high fees [10][12]. Future Outlook - The future trajectory of the "Apple Tax" in China will depend on the interplay of regulatory intentions, market pressures, and the maturity of the digital ecosystem [14][19]. - There is potential for the development of a "Chinese version of the Digital Markets Act" or revisions to existing antitrust laws, which could lead to a reduction in commission rates [14][15]. Strategic Considerations - Apple has been adapting its narrative in response to global scrutiny, emphasizing its contributions to the developer community and the value of its ecosystem [7][11]. - The company’s localized strategies and cooperation with Chinese authorities have allowed it to maintain a favorable position in the market, despite the high commission rates [11][12].