超百位行业“新生力”共探AI时代出海新路径

Core Insights - The forum focused on how AI can empower the cross-border e-commerce growth chain, providing practical strategies and forward-looking insights for high-quality development in the industry [2][11] Group 1: Event Overview - The "Intelligent Manufacturing Outbound: New Cross-Border Directions" forum was held on December 25, featuring discussions among industry leaders on topics such as intelligent supply chain reconstruction, brand globalization, and compliance system establishment [2] - The event gathered over a hundred industry players, including cross-border e-commerce platforms, major sellers, leading outbound brands, SaaS service providers, and cross-border law firms [2] Group 2: Industry Perspectives - Chen Wending, General Manager of Southern Metropolis Daily, emphasized that cross-border e-commerce is now a competition of comprehensive strengths in brand, technology, and supply chain, serving as a key driver for China's economy to reach the high end of the global value chain [3] - Long Shuzhen, head of the Global Youth Cross-Border Association, stated that cross-border e-commerce is a vital channel for global entrepreneurs to integrate into the world economy and climb the value chain [3][4] Group 3: Case Studies and Innovations - Baoxiao, General Manager of overseas business at Hailan Home, shared the brand's journey from a domestic clothing brand to a global one, highlighting the importance of aligning Chinese aesthetics with local consumer needs [5][6] - Ouyang Zhijun from Langhua Group noted that the shift from "product export" to "industrial chain export" has revealed core pain points in logistics, capital flow, and information flow, particularly for Chinese companies facing overseas financing challenges [6][14] - Heybike's COO Li Yifan discussed the company's transition from OEM to an independent brand, successfully entering the North American market and achieving significant user acquisition through strategic marketing [7][16] - HOVERAir's Wang Xinxuan highlighted the innovation in developing a flying camera that complies with strict regulations in Japan, showcasing how market limitations can be turned into opportunities [8][17] Group 4: AI and Content Marketing - A TikTok operator from Huakai Yibai emphasized the platform's unique ability to simultaneously achieve brand marketing and sales conversion, creating a closed loop from brand exposure to GMV [9][17] - Wang Mengshan, founder of Zhifang Consulting, stressed that content marketing is the most crucial lever for brand growth, and the future competitive advantage will lie in effective content creation [9][10] Group 5: Ecosystem Development - The launch of the "Cross-Border Outbound Alliance" aims to create a long-term empowering ecosystem for the industry, transforming the resources from the forum into sustainable support for cross-border e-commerce [18] - The alliance includes various partners providing services in areas such as customized website building, overseas marketing, and cross-border insurance, aiming to break down industry resource barriers [18][19]