紫燕 “刺客” 上线，秤上的猫腻比卤味还香？

Core Viewpoint - The article highlights significant operational issues within the company, 紫燕百味鸡, particularly regarding its franchise model and quality control, which have led to consumer trust issues and rising prices for its products [1][2]. Group 1: Company Operations - The company has adopted a franchise model where it sells products to distributors, who then sell to franchise stores, creating a disconnect between the headquarters and the actual retail operations [2]. - This model allows for rapid expansion, resulting in over 6,000 stores nationwide, but it also leads to inconsistent pricing and quality control issues across different regions [2]. - The company's gross profit margin has decreased from 26.22% to 22.52% year-on-year, while the net profit margin has fallen to 7.93%, indicating financial strain despite the expansion [2]. Group 2: Quality Control Issues - The franchise model has resulted in significant quality control vulnerabilities, with reports of staff engaging in dishonest practices, such as stealing products during transactions [1][2]. - The company's reliance on distributors for pricing and market management has led to a lack of oversight, allowing for practices that undermine consumer trust and brand integrity [2]. - The operational issues and quality control failures have raised concerns about the long-term sustainability of the company's business model, as consumer trust is critical for success [2].