冰雪微笑曲线｜古木屋里的“热”雪季

Core Viewpoint - The "Jinjiang Wooden House Village," known as "China's Last Wooden House Village," has transformed from a traditional agricultural community into a vibrant tourist destination through cultural and tourism integration, particularly leveraging its winter snow activities [1][3][4]. Group 1: Village Transformation - Since 2014, the village has shifted from a subsistence lifestyle based on agriculture and gathering to a "culture + tourism" model, revitalizing the community [3][4]. - The village now attracts around 70,000 to 80,000 tourists annually, with winter being the peak season, primarily drawing visitors from major cities like Beijing, Shanghai, and Guangzhou [7]. Group 2: Economic Impact - The average annual income for households in the village has reached approximately 100,000 yuan, with many families now able to save money, a significant improvement from previous years [4]. - Local businesses, such as restaurants and souvenir shops, have flourished, with some residents reporting income increases several times higher than before the tourism shift [4][6]. Group 3: Cultural and Recreational Activities - The village has developed a nearly 10,000 square meter ice and snow camping area, hosting events like the first Ice and Snow Carnival, which includes activities such as snowmobiling and traditional crafts [6]. - Visitors experience not only winter sports but also cultural immersion, with unique wooden houses providing a nostalgic atmosphere that enhances the overall tourist experience [6][7].