借力“湘超”文旅消费 古汉医药实现品牌与销量提升

Core Insights - The company actively responded to the local government's "Le You Yan Cheng Consumption Gift" initiative, which aims to stimulate local consumption and promote cultural tourism integration [1] - The initiative includes consumption vouchers covering various sectors such as dining, retail, and tourism, designed to unleash consumer potential and drive local economic growth [1] - The company successfully integrated its health products with the government subsidies, resulting in increased brand visibility and product sales [1] Group 1 - The company completed the integration of the consumption voucher redemption system, allowing for a seamless connection between its health products and the government’s welfare initiatives [1] - The "government subsidy + corporate discount" model significantly boosted consumer enthusiasm, leading to a substantial increase in store foot traffic [1] - The company launched special product bundles and provided additional services such as "face-to-face health consulting," promoting traditional Chinese medicine concepts [2] Group 2 - During the campaign, the company's sales at health specialty stores doubled, reaching nearly 800,000 yuan in a single month, setting records for monthly transaction amount, transaction count, and average transaction value [2] - The oral liquid product from the company's health series experienced a supply shortage due to high demand [2] - The campaign attracted a large number of new customers, laying a foundation for future customer retention and repeat purchases, while enhancing brand recognition through word-of-mouth and online promotion [2]