CICAS 2025 特等奖！明略科技大模型助力出海品牌实现情感共鸣

Core Insights - The core challenge for Chinese companies going global is to establish emotional connections with overseas consumers as competition shifts from "traffic acquisition" to "emotional connection" [1][3]. Group 1: Industry Context - The 2024 foreign direct investment from China is expected to grow by 16.1% year-on-year, with total exports exceeding 12 trillion yuan [4]. - The globalization of Chinese brands is increasingly focused on brand value, moving from "Made in China" to "Chinese Brands" [4]. - Cultural differences in markets pose significant challenges for brand communication, as traditional analysis methods are costly and slow [4]. Group 2: Technological Innovations - Minglue Technology's self-developed VLA model, named Mano, ranks first in the Special Model track and second in the general model track, enabling precise data extraction and market analysis [8]. - The HMLLM model, nominated for the ACM MM 2024 Best Paper, quantifies emotional responses scientifically, achieving over 89% consistency with human subjective feelings [11]. - The DeepMiner platform utilizes multi-agent collaboration to analyze emotional and understanding effects of videos and advertisements across different demographics [13]. Group 3: Application and Impact - The RaaS (Results as a Service) model is exemplified by Minglue Technology's platform, which has significantly reduced creative evaluation time from 3 days to 30 minutes, increasing efficiency by 99% [15]. - The platform has improved material effectiveness from 30% to 70%, a 133% increase, and boosted client renewal rates by 40% [15]. - Minglue Technology's solutions are aimed at overcoming cultural barriers and creative bottlenecks in internationalization, contributing to the development of the Yangtze River Delta as an "AI+" innovation hub [16][21]. Group 4: Recognition and Future Prospects - Minglue Technology won the "Special Award" at the CICAS competition, showcasing its innovative project in AI-driven marketing and emotional connection [1][22]. - The company will represent the Suzhou special competition in the national finals scheduled for late January 2026, continuing to leverage technological innovation for enhancing brand value in the globalization process [22].