深耕属地特色文化，广发信用卡激活区域消费新活力

Core Viewpoint - The recent joint announcement by three departments aims to strengthen the collaboration between commerce and finance to boost consumption, introducing 11 specific measures to enhance financial support and policy coordination, providing clear guidance for financial institutions to better serve the real economy and promote consumption upgrades [1] Group 1: Policy and Market Trends - The policy emphasizes the need for financial institutions to provide more precise and robust support to stimulate consumption potential, aligning with the evolving consumer market characterized by diversification and personalization [1][2] - The traditional credit card services have been criticized for their uniform benefits design, which fails to meet the differentiated consumption scenarios and preferences across various cities [2] Group 2: Localized Marketing Initiatives - The company has launched "localized innovative" projects focusing on young consumers in 27 key cities, introducing themed initiatives such as "City Flavor" and "Culinary + Cultural Tourism Integration" to create a vibrant consumption ecosystem [2] - The localized marketing approach aims to connect financial services with urban life, enhancing the relevance of credit card offerings to local cultural characteristics and consumer habits [2][4] Group 3: Specific Campaigns and Achievements - In Guangzhou, a promotional campaign linked to the National Games offers discounts on dining, creating a synergy between sports events and local consumption [3] - In Dongguan, a campaign centered around traditional local cuisine aims to connect city memories with contemporary consumption [3] - The company has partnered with nearly a thousand well-known brands, covering over 4,000 offline stores, driving nearly 1 billion yuan in consumption and benefiting tens of thousands of customers [4] - The localized marketing model has increased customer loyalty and usage frequency, earning recognition in the industry with an award for regional characteristic inclusive finance [4]