懂车帝去玩车兴趣社区上线，2026助力“十万人下赛道、百万人去山野”

Core Insights - The launch of the "Go Play Car" interest community by Dongche Di aims to create a comprehensive platform for car enthusiasts, focusing on racing, off-roading, and motorcycling [1][3] - The initiative targets to promote a culture of car enjoyment among the masses, with a goal of engaging 100,000 participants in racing and 1 million in outdoor activities by 2026 [1][4] Group 1: Community and Engagement - The "Go Play Car" community will provide a full-cycle service system for car enthusiasts, facilitating connections among users and organizing various events [4][6] - The platform will feature a tiered growth path for users, from beginner to advanced levels, including opportunities to participate in professional racing events [4][6] Group 2: Market Potential and User Demand - The rapid growth of car ownership in China, with 359 million vehicles and over 515 million licensed drivers, indicates a strong market foundation for the community [3][4] - The daily reading volume of car-related content on platforms like Douyin and Dongche Di has exceeded 310 million, with a 125% increase in user search volume, reflecting a growing interest in car culture [3][4] Group 3: Events and Activities - The launch of the community coincides with the "National Car Fun Festival," featuring free events across nine cities, including racing competitions and professional training sessions [5][6] - Notable events include the "Village GT" competition in Guizhou and karting battles in eight cities, aimed at enhancing user engagement and promoting car culture [5][6] Group 4: Support and Development - Dongche Di plans to recruit over 2,000 community leaders across 70 cities, offering substantial financial support and resources to foster a diverse and high-quality car community [5][6] - The initiative is positioned as a significant force in advancing China's automotive culture, aiming to make car enjoyment accessible to a broader audience [6]