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Group 1 - The core viewpoint of the article highlights a significant shift in consumer behavior regarding down jackets, with a growing acceptance of lower-priced options, challenging the notion that quality down jackets must be expensive [1][30]. - The down jacket market has seen prices for well-known brands entering the "2000 yuan era," yet consumer attitudes towards high-priced jackets are changing [1][5]. - Sales reports from high-end stores like Moncler indicate a decline, with a notable drop in sales and consumer engagement compared to previous years [3][5]. Group 2 - Brands like Sam's Club and Pang Donglai are successfully selling down jackets priced below 500 yuan, demonstrating that consumers are willing to purchase affordable options without compromising on quality [7][20]. - Pang Donglai's transparent pricing strategy, showcasing costs and profits, has contributed to its popularity, with a reported cost of 184 yuan and a selling price of 256 yuan, resulting in a profit margin of less than 30% [9][23]. - Sam's Club's model, which connects directly with upstream suppliers, ensures product quality and consumer trust, leading to high demand for their down jackets [25][29]. Group 3 - The article discusses the historical perception that genuine down jackets could not be found for under 500 yuan, which is now being challenged by the success of affordable brands [11][29]. - The shift in consumer preferences is attributed to economic downturns, where practicality and cost-effectiveness have become more important than brand prestige [30][31]. - The contrasting sales performance between high-end down jackets and affordable options reflects a broader trend of consumers prioritizing value and quality over brand image [30][31].