金融服务嵌入衣食住行，汕头工行多场景出击激活民生消费

Core Viewpoint - The Shantou branch of Industrial and Commercial Bank of China (ICBC) is actively implementing national policies to stabilize the economy and promote consumption, providing comprehensive financial support to invigorate the consumer market [1] Group 1: Financial Support for Consumption - ICBC Shantou has seen credit card loans and installment payments grow by approximately 120 million yuan by the end of September 2025 compared to the beginning of the year, demonstrating the effectiveness of its financial measures to promote consumption [1] - The bank has launched promotional campaigns such as "Gongxiang" and "Aigou" to embed discounts into everyday life, including a summer electricity bill subsidy and fuel discounts, saving over 150,000 yuan for drivers [3] Group 2: Housing and Real Estate Support - Over the past five years, ICBC Shantou has issued more than 17 billion yuan in housing loans, supporting the housing needs of many families [6] - The bank has implemented a seamless transaction process for second-hand housing and partnered with the local housing fund management center to offer better credit services for contributors, with a total of 980 million yuan in second-hand housing loans issued this year [10] Group 3: Tourism and Cultural Consumption - The bank is extending its services to the tourism sector, particularly in Nanao Island, which attracts over 6 million visitors annually, to create a more appealing tourism consumption ecosystem [11] - ICBC Shantou has introduced a ticketing system for concerts and anime exhibitions, providing discounts for young consumers and enhancing cultural consumption experiences [14] Group 4: Digital Financial Integration - The bank is promoting the integration of digital finance with consumption scenarios, focusing on smart dining and tourism, and has launched 30 smart dining projects and 232 effective smart dining merchants since 2025 [17] - ICBC Shantou aims to develop more intelligent service scenarios and activities that are closely aligned with citizens' lives, enhancing the overall consumer experience [17]