菜价涨了,饭馆冷了,年货没人囤了
Sou Hu Cai Jing·2025-12-27 09:51

Group 1 - The festive atmosphere is declining as consumers are becoming more price-sensitive, opting for home-cooked meals over dining out due to high restaurant prices and perceived value [4][12] - The cold chain logistics have improved significantly, allowing for year-round access to fresh vegetables, which diminishes the traditional scarcity associated with holiday meals [1][10] - The white liquor market is experiencing a downturn, with brands like Moutai and Wuliangye reducing prices, indicating a loss of consumer trust in the value of purchasing alcohol for festive occasions [8] Group 2 - Retail promotions are failing to attract customers, as online shopping platforms offer more convenience and better return policies, leading to a shift in consumer spending towards immediate gratification rather than traditional holiday shopping [6] - The cultural significance of holiday traditions is being questioned, with younger generations viewing them as outdated, which affects consumer behavior and spending during festive seasons [10][12] - The trend of gifting has shifted from traditional items like liquor to more practical gifts, reflecting a change in consumer priorities towards utility and value [12]