HAIER SMART HOME(SH:600690) Zhong Guo Jin Rong Xin Xi Wang·2025-12-27 10:33Core Insights - The "2025 China Outbound Brand Top 100 Index Report" was released, with Haier ranking in the top three for its global brand building and localized operations [1][3] - The report evaluates companies based on four core dimensions: outbound performance, brand building, brand contribution, and sustainable development [3] Group 1: Brand Performance - The selected companies for the top 100 have overseas revenues exceeding 5 billion yuan, with an average overseas revenue of 110 billion yuan [3] - Haier has established a global brand matrix including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy, becoming a world-renowned brand [3] Group 2: Localization and Innovation - Haier has implemented a "three-in-one" strategy for global localization in R&D, manufacturing, and marketing, with 10 R&D centers, 35 industrial parks, and 163 manufacturing centers worldwide [3] - The company has launched localized innovative products, such as the X11 washing machine in Europe, which exceeds energy efficiency standards by 70%, and a high-end refrigerator in the UK that meets local storage needs [4] Group 3: Global Market Presence - Haier serves over 1 billion households across more than 200 countries, achieving high-quality growth, with GE Appliances being the largest home appliance company in North America [5] - The company has a 60% growth rate in the Middle East and Africa and has maintained the top market share in Pakistan for 10 consecutive years [5] Group 4: Marketing and Brand Connection - Haier is exploring innovative marketing models by connecting emotionally with global users, partnering with top sports clubs and events to strengthen brand loyalty [5] - The company collaborates with major sports events to share the belief of "walking with champions," enhancing brand trust [5] Group 5: Technological Innovation and Ecosystem - The report indicates that the top 100 outbound brands are distributed across 40 cities in 19 regions, with total revenue reaching 45.69 trillion yuan [6] - Haier is focusing on technological innovation to meet user demands in the AI era, showcasing various AI products at international exhibitions [6] Group 6: Health and Digital Economy - Haier has transitioned from a "product supplier" to a "solution co-builder" in the health sector, collaborating with over 1,000 global partners [7] - The company is promoting China's industrial internet solutions through its digital economy initiatives, linking over 900,000 enterprises globally [7] Group 7: Future Outlook - Haier's strong brand ecosystem is a solid foundation for long-term development, with a focus on smart living, health, and digital economy sectors [7] - The company aims to achieve "high-quality outbound" by integrating technology, brand, and ecosystem, enhancing its role in the global value chain [7]