与环球城市大道店形成 “双店联动” 老字号东来顺入驻通州湾里

Core Insights - Donglaishun has officially opened its new flagship store at Wangfujing WellTown in Tongzhou Bay, designed to offer an immersive hot pot experience with a dual positioning of "traditional flavor + modern beauty" [1][3] Group 1: Store Design and Concept - The new store integrates the concept of Guochao aesthetics, using "Chinese Muxiang Purple" as the main color, which reflects the brand's core essence of "Purple Qi Dong Lai, Yi Shun Bai Shun" [3] - A central sculpture named "Donglaishun Tree," made from over 120 recycled hot pot parts, serves as a visual focal point, symbolizing the brand's three-century heritage and commitment to green development [3] Group 2: Functional Layout and Market Positioning - The store's layout balances aesthetics and practicality, featuring a mix of casual dining areas and private rooms to cater to both social gatherings and formal business dinners [3] - Positioned near Universal Studios, the store aims to create a "dual-store linkage" with Donglaishun's Global City Avenue location, providing a one-stop dining option for theme park visitors and a trendy gathering spot for local consumers [3]