Core Insights - SHEIN has made significant progress in its supply chain construction in the Greater Bay Area with the completion of the West Bay Smart Industrial Park in Zhaoqing, Guangdong, which integrates smart sorting centers, order distribution centers, and smart manufacturing factories [1][3] - The establishment of this industrial park is part of SHEIN's strategy to enhance its agile and flexible supply chain capabilities, contributing to the digital transformation of the fashion industry [1][3] Supply Chain Development - SHEIN, founded in July 2008, is the largest cross-border fast fashion company in China and a leading global online retailer in fashion and lifestyle [2] - The company has invested over 150 billion yuan in building a comprehensive supply chain system centered around Guangzhou, covering 21 cities in Guangdong, including Zhaoqing, Foshan, and Jiangmen [2] - The new supply chain project in Zengcheng, Guangzhou, is expected to have a total investment of 10 billion yuan, with an anticipated annual export value exceeding 100 billion yuan upon full production [2] Economic Impact - The West Bay Smart Industrial Park in Zhaoqing has a planned total investment of 3.5 billion yuan and spans approximately 680 acres, aimed at promoting high-quality development across various related industries [3] - The park is expected to create 20,000 to 30,000 jobs and generate an annual service trade export value of 3.5 billion yuan once operational [5] - The local garment industry has seen significant growth, with the establishment of the Huai Ji Clothing Association and a 133% increase in cooperation between local garment manufacturers and cross-border e-commerce platforms [4] Trade and Logistics Growth - Zhaoqing's foreign trade has experienced substantial growth, with a total import and export value of 41.85 billion yuan from January to November, marking a 20.7% year-on-year increase [5] - The city has developed a cross-border e-commerce industry cluster that includes warehousing logistics, supply chain management, and comprehensive services, contributing to the overall growth of foreign trade [5] - The logistics projects in Zhaoqing have reached a total area of 3.5 million square meters, with a daily cross-border shipment volume exceeding 5 million items [5]
希音湾区西部智慧产业园竣工,超百亿供应链建设提速
2 1 Shi Ji Jing Ji Bao Dao·2025-12-27 12:43