Core Viewpoint - The company addresses concerns regarding caffeine content in tea, emphasizing that caffeine is naturally present in tea and is not an additive. It highlights the unique health benefits and flavor profile of tea, which includes various active compounds and minerals that work in harmony with caffeine [5][9]. Group 1: Company Philosophy and Product Development - The company's mission since its inception eight years ago has been to create high-quality tea that aligns with modern lifestyles while preserving authentic flavors, aiming to introduce Chinese tea to the world [6][10]. - The company uses whole leaf tea instead of tea fragments or industrial flavoring agents, which contributes to a richer flavor and a more natural caffeine content, reflecting its respect for the original taste of ingredients [9][10]. - The company has been actively exploring different tea processing techniques and has introduced products like "Light Caffeine Berya Jue Xian," which reduces caffeine content by approximately 50% while incorporating natural herbal elements for a milder effect [10][11]. Group 2: Financial Performance - In the third quarter of 2025, the company's total GMV reached 79.3 billion, down from 83 billion in the same period of 2024. Net revenue was 32.08 billion, compared to 35.4 billion the previous year [13]. - The company's franchise tea shops generated net income of 28.12 billion in the third quarter, a decrease from 32.99 billion in 2024, primarily due to a reduction in sales volume attributed to increased competition among delivery platforms [13]. - The overseas business has shown significant growth, with GMV exceeding 3 billion, reflecting a year-on-year increase of 75.3% and a quarter-on-quarter increase of 27.7% [14]. Group 3: Market Expansion - The company has entered the Philippine and Vietnamese markets, with a total of 262 overseas stores as of the third quarter [15]. - The company opened three new stores in the Philippines on August 29, 2025, marking its official entry into the market [15].
霸王茶姬回应咖啡因争议
Guan Cha Zhe Wang·2025-12-27 12:49