“跨年好去处”搜索热度飙升！年轻人成出游主力→

Group 1 - The core viewpoint of the article highlights the increasing diversity in how people celebrate the New Year, with activities ranging from sightseeing to winter sports, creating a sense of ritual [1] Group 2 - The New Year holiday this year spans three days, significantly boosting short-distance travel, with a 150% increase in search interest for "New Year destinations" compared to the previous week, and a nearly fivefold increase in booking volume compared to the same period last year [3] - Young people, particularly those born in the 1990s, are becoming the main demographic for travel, accounting for 40% of bookings, with an average order value that has increased by 17% year-on-year, indicating a stronger willingness to pay for high-quality services and experiences [5] - Many travelers are opting for "overnight trains" or "night flights" to celebrate the New Year, which not only saves accommodation costs but also adds a unique sense of ceremony, becoming a new trend for the holiday [7] Group 3 - During the New Year holiday in 2026, staying in vacation rentals with friends and family has become one of the most popular ways to celebrate, with a 140% year-on-year increase in bookings for standalone vacation homes, and "post-2000" generation travelers making up 52% of these bookings, reflecting a 170% increase [9] - A notable highlight of this year's New Year holiday is the new cultural and experiential model, as seen in Kaifeng, Henan, where visitors can interact with over a hundred different NPCs along the ancient stone paths [11] - In Xiamen, Fujian, the theme park "Yujian Minnan" showcases different historical periods of Minnan culture, creating an immersive experience space where visitors can engage with performers and taste local delicacies [13]