人人都是代言人 处处皆是主阵地——海证期货开展2025年度全员声誉风险专题培训

Core Viewpoint - The company emphasizes the importance of reputation risk management as a critical component of its long-term stability and development, highlighting that every employee plays a role in maintaining the company's reputation [1][2] Group 1: Training and Awareness - The company organized a comprehensive training session on reputation risk management for all employees, covering headquarters, branches, and subsidiaries [1] - The training utilized the "Reputation Risk Management Measures of Haizheng Futures Co., Ltd." as the core material, explaining the nature, sources, and strategies for managing reputation risk [1] - Employees were informed that reputation risk is not solely the responsibility of the public relations department but is linked to the daily actions of every employee [1] Group 2: Employee Responsibility and Culture - The training highlighted that every detail, from professional service by front-line staff to operational norms by back-office employees, can impact the company's reputation [1] - The company aims to instill the belief that "no small matter is insignificant in reputation risk" and to integrate compliance, prudence, and integrity into every work process [1] - Maintaining a good market reputation is viewed as the company's most valuable intangible asset, essential for gaining customer trust, partner respect, and regulatory recognition [1] Group 3: Future Initiatives - The company plans to continue deepening the culture of reputation risk management, promoting a mechanism of "proactive identification, effective prevention, and rapid response" [2] - The goal is to make valuing reputation and protecting the brand a conscious action among all employees, contributing to the company's high-quality development and industry culture [2]