深圳开启“跨年模式” 新产品新场景点燃岁末市场

Core Insights - Shenzhen's consumer scenes are vibrant, with diverse new products and experiences attracting consumers ahead of the New Year [1][5] Group 1: Consumer Trends - A chocolate market event is being held in a popular shopping area in Nanshan, Shenzhen, featuring various handmade chocolates from different brands across the country, creating an immersive chocolate paradise from December 24 to January 2 [3] - The "themed" consumption scenes are emerging as a new engine for driving consumption in Shenzhen as the New Year approaches [5] Group 2: Foot Traffic and Sales Growth - A shopping center manager reported a 30% increase in overall foot traffic following the launch of new activities [7] - A fresh produce supermarket manager noted a 40% increase in overall customer traffic before New Year, with a 50% increase attributed to Hong Kong customers, highlighting their significant contribution to the store's growth [13] Group 3: Technology Consumption - Technology products are also a highlight in Shenzhen, with many innovative tech products being launched in physical stores, attracting a large number of tech enthusiasts [9] Group 4: Cross-Border Consumption - As the New Year holiday approaches, consumer interactions between Shenzhen and Hong Kong are increasing, with many Hong Kong residents shopping in Shenzhen's large supermarkets [11]