更强了也更贵了，小米 17 Ultra 旗舰迈入「7000 元俱乐部」

Core Insights - Xiaomi has launched the 17 Ultra series, featuring the industry's first "continuous optical zoom" capability in a flagship smartphone, with entry prices starting at 7000 yuan due to rising storage chip costs [2][11][17] - The new LOFIC technology significantly enhances low-light photography and overall image quality, marking a shift in Xiaomi's imaging philosophy [4][7] - The pricing strategy of the 17 Ultra series will serve as a reference for competitors in the industry amid rising costs [11][13] Product Features - The Xiaomi 17 Ultra is the thinnest in the Ultra series, with a thickness reduction of 1.06mm, and features the Snapdragon 8 Gen 2 processor and a 6800mAh battery with fast charging capabilities [3] - The device maintains a 1-inch main sensor and introduces the third-generation LOFIC technology, improving dynamic range and image quality, especially in challenging lighting conditions [4][10] - The continuous optical zoom capability allows for a seamless transition between focal lengths, providing a significant advantage over traditional fixed-focus lens systems [10] Pricing and Market Impact - The entry-level model (12GB+512GB) is priced at 6999 yuan, marking a 500 yuan increase from the previous generation, while the high-end model (16GB+1TB) exceeds 8000 yuan, priced at 8499 yuan [11][17] - The increase in pricing is attributed to a surge in demand for semiconductor chips driven by the AI industry, affecting the entire consumer electronics sector [13][21] - Xiaomi's pricing strategy and product features may create a "true fragrance effect" in the market, potentially influencing consumer perception and sales [21] Additional Features - The 17 Ultra series includes a "Master Zoom Ring" design, allowing users to adjust zoom and other camera settings intuitively, enhancing the overall user experience [15][19] - The device supports various photography modes, including 4K LivePhoto, and offers compatibility with Apple devices through the "Miao Xiang Desktop" feature [10][19] - Xiaomi has also expanded its product line to include smart home appliances, indicating a broader strategy beyond smartphones [21]