蓝岛大厦将变身潮流IP首发中心

Core Insights - The "Youth Power New Wave" conference at Chaowai UIC marks the beginning of a series of consumer experience activities aimed at enhancing the winter journey for citizens and tourists during the New Year holiday [1] - The ongoing urban renewal project on Chaowai Street will continue to upgrade public spaces, with the Blue Island Building set to transform into a trendsetting IP launch center [8] Group 1: Event Highlights - The conference coincides with the 20th anniversary of Chaowai Street and the 2nd anniversary of THE BOX Chaowai, which has attracted over 50 flagship and first stores since its opening [3] - The MADverse digital art space will host the first domestic exhibition of the "Newborns of All Things: Intangible Cultural Heritage 'Trendy Young' Carnival," featuring rare exhibits, VR experiences, and creative markets [3] Group 2: Urban Development - The urban renewal project aims to create a vibrant community for young people, integrating creativity, industry, and commerce [3] - The area will benefit from improved public spaces and the introduction of a "super release center" in collaboration with Maoyan Film, enhancing its status as a trendsetting IP launch hub [8] Group 3: Cultural and Consumer Experience - The newly renovated northeast area of THE BOX features artistic installations and interactive designs, creating an inviting atmosphere for visitors [5] - Special events during the celebration include the launch of exclusive products and a pet market, enhancing the consumer experience [5][6]