NanJi E-Commerce(SZ:002127) Xin Lang Cai Jing·2025-12-27 21:27Core Viewpoint - The article highlights the issue of brand dilution and consumer confusion caused by the "label-selling" business model, particularly in the case of products claiming to be from "Beijing Tongrentang" that do not meet quality standards [1][6]. Group 1: Brand Misrepresentation - A product labeled as "Beijing Tongrentang 99% high-purity Antarctic krill oil" was found to have a phospholipid content of zero, despite claims of 43% [1]. - The involved manufacturer, Beijing Tongrentang (Sichuan) Health Pharmaceutical Co., Ltd., was ordered to remove the product from sale, yet it remained available on some e-commerce platforms [1][5]. - The company has warned consumers to recognize the authentic "Double Dragon Trademark" and noted that unauthorized use of their trademarks constitutes infringement [5]. Group 2: Trademark Confusion - Multiple similar trademarks, such as "Neiting Shangyong" and "Zhenhuang," have been registered by affiliated companies, leading to consumer confusion regarding the authenticity of products [5][6]. - The complexity of brand identification on e-commerce platforms results in a mix of products from different affiliated companies, which can mislead consumers about the quality and origin of the products [6]. Group 3: Business Model Shift - The brand "Nanji Ren" transitioned from a manufacturer to a brand licensing company in 2008, capitalizing on the e-commerce boom [7]. - In 2023, "Nanji Ren" announced a shift away from the "label-selling" model, ceasing to charge licensing fees and focusing on self-developed products [7]. - Despite "Nanji Ren" exiting the label-selling business, other brands like "Yalu" continue to thrive in this model, with low barriers to entry for obtaining brand licenses [8]. Group 4: Consumer Complaints and Quality Issues - The "label-only" business model has led to a surge in consumer complaints, with over 2,400 complaints related to the "Yalu" brand alone, citing issues like counterfeit products and poor workmanship [9]. - "Nanji Ren" has also faced significant consumer complaints, indicating a disconnect between brand identity and product quality [11]. Group 5: Regulatory and Legal Implications - Legal experts emphasize that trademark owners have a responsibility to supervise the quality of products bearing their trademarks, and failure to do so can lead to liability for damages caused by defective products [12]. - The lack of stringent quality checks on e-commerce platforms exacerbates the issue, as they primarily focus on verifying seller qualifications rather than product quality [12].