KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2025-12-28 03:01Core Viewpoint - The 2026 Moutai Wine Distributor Conference highlighted the company's strategic adjustments in product structure and production management to better align with market demands and enhance profitability [1][2]. Group 1: Product Strategy - Moutai Wine has streamlined its product lines from six to three main series: Garden, Old Tree, and Mountain-Sea Phoenix, targeting high-end, mid-range, and mass-market consumers [1][2]. - The company has increased the pace of new product upgrades, completing 20 new products across the three main series, including popular items like Dream Autumn and Peak Drunk [1][2]. - Moutai Wine is focusing on self-branded mass-market products and has seen positive results from its fresh wine and tea dry white products [1][2]. Group 2: Production Management - The company has implemented strict production controls, halting the production of older products that are significantly underperforming, except for specific dealer requests [1][2]. - Production is now guided by the principles of "producing based on demand" and "selling based on production" to optimize inventory and meet market needs [1][2]. Group 3: Market Pricing - Recent data indicates that the terminal transaction price for Flying Moutai has stabilized between 1816 and 1827 yuan over the past five days [4]. - The price of premium Moutai has increased by 114 yuan, rising from 2281 yuan to 2395 yuan, reflecting a 5% increase [4].