KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2025-12-28 03:21Core Insights - The article discusses the strategic planning of Moutai Wine Company for 2026, focusing on product optimization and market adaptation [1][3]. Group 1: Product Strategy - Moutai Wine will enhance product adaptability by adhering to the principles of "demand-driven product" and "sales-driven production" to align with changing consumer trends [3]. - The product lineup will focus on three tiers: the "tip" will feature the estate series, emphasizing Qingluan, Estate R5, and Estate R4, with Estate R3 as a supplementary option; the "body" will cultivate the Old Tree Vine series, strengthening the market presence of Old Tree 35 while promoting new products Old Tree 20 and Old Tree 25; the "base" will develop the "Mountain Sea Phoenix" mass-market series, introducing sparkling wine as a new category for 2026, alongside light and healthy products like tea dry white [3]. - Personalized and differentiated products will be launched according to consumer demand, with fresh wine and zodiac wine set for New Year’s release, and sparkling wine and youthful tea dry white products scheduled for the May Day holiday [3]. Group 2: Market Pricing - Recent data from "Wine Price Insider" indicates that the terminal transaction price of Flying Moutai has stabilized between 1,816 and 1,827 yuan over the past five days; the price of premium Moutai has increased by 114 yuan, rising from 2,281 yuan to 2,395 yuan, marking a 5% increase [3].