Core Viewpoint - The competition in the food delivery industry has intensified as companies like Meituan and Taobao Shanguo are offering substantial "transfer" bonuses to attract experienced riders, indicating a shift from price and subsidy wars to a focus on securing quality delivery personnel [1] Group 1: Company Strategies - Meituan is offering a reward of 2,888 yuan to riders who have completed over 720 orders on Ele.me or JD in November and are willing to join Meituan for six weeks [1] - Taobao Shanguo is providing a 3,000 yuan incentive for riders who completed more than 140 orders on platforms like JD, Meituan, and SF Express between December 15 and 21, and who join Taobao Shanguo for four consecutive weeks, along with a 1,000 yuan reward for the referrer [1] Group 2: Market Dynamics - The recruitment efforts are not nationwide and are characterized by limited availability, with many riders receiving offers that emphasize "limited slots, first come, first served" [1] - The competition for skilled and stable riders has led to a noticeable shift, with reports of several riders moving to Taobao Shanguo due to attractive benefits, although some riders believe that experienced riders are less likely to switch frequently due to the importance of stable order volume and platform experience [1]
美团、淘宝闪购开启外卖抢人大战?“转会费”最高3000元