美国遭遇“最贵新年”：41%的美国人计划减少消费支出

Core Insights - The overall import volume of Christmas goods in the U.S. has decreased by approximately 25% this year due to tariffs, with over 80% of artificial Christmas trees sold in the U.S. imported from China, leading to a price increase of about 20% [1] - The tariffs have resulted in higher prices, reduced imports, and insufficient supply of Christmas gifts, causing financial strain on both retailers and consumers during the holiday season [1] - Since the beginning of the tariff war under the Trump administration, the expected large-scale return of manufacturing to the U.S. has not materialized, and negative effects such as rising domestic prices, shrinking consumer demand, and declining economic confidence have emerged [1] Impact on the Gift Industry - Retailers are facing increased costs for imported goods due to tariffs, leading to higher prices for consumers and a more cautious spending behavior [3] - A gift shop owner noted that customers are opting for less expensive gift options, indicating a shift in consumer spending habits [3] - The toy industry is experiencing significant challenges in production and planning due to tariff-induced price increases, with expectations of continued financial difficulties [3] Consumer Spending Trends - A recent survey indicated that 41% of Americans plan to reduce their holiday spending this year, an increase of 6 percentage points from the previous year, with high prices being the primary reason for this change [6] - Many consumers are resorting to borrowing to cover holiday expenses, leading to increased debt burdens [6][8] - The average debt accumulated by consumers during holiday shopping has risen to $1,223, with parents of children facing even higher average debts [8]