累计销售额突破2亿元！开平市“1+8”行政区品牌建设成效显著

Core Insights - The event on December 27 marked a strategic practice for Kaiping City in exploring high-quality county economic development through brand building and consumption promotion [1][4][13] - The initiative focuses on brand construction as a core element and aims to create a new blueprint for brand-led development over the next three years [1][4] Brand Development Strategy - Kaiping's exploration in administrative district brand building follows a clear path of "town-level pioneering, county-level coordination, and systemic advancement" [4] - The establishment of the "Kaiping Quality Products" brand is a culmination of experiences drawn from the first town-level brand "Magang Quality Products," leading to a collaborative brand development matrix of "1+8" [4][5] - Over the past three years, "Kaiping Quality Products" has achieved cumulative sales exceeding 200 million yuan, demonstrating a new model for promoting rural revitalization and high-quality county economic development through administrative district brand building [4][5] Product and Market Development - The launch of the first joint brand product "Magang Goose" signifies the successful integration of town, county, and city-level brand initiatives, enhancing the value chain of brand construction [5] - As a national geographical indication agricultural product, "Magang Goose" has undergone quality upgrades and standardized management under the "1+8" brand system, providing strong momentum for industry upgrades and market expansion [5] - The introduction of grading standards for four "Kaiping Quality Products" (Magang Goose, tea, eggs, rice) reflects Kaiping's commitment to high-quality benchmarks [5] Strategic Collaborations - Strategic partnerships were established between Kaiping City government and institutions like Guangzhou Huashang College and South China University of Technology to leverage high-end intellectual resources for brand development [5] - Collaborations with various enterprises aim to enhance quality certification and channel expansion, further solidifying the brand's market presence [5] Consumption Promotion Activities - The "Enjoy Kaiping, Shop in Qiaoxiang" consumption season was launched to convert brand potential into consumer momentum, featuring a market event that integrates "1+8" brand products with cultural tourism [13] - The event showcased innovative designs that leverage the appeal of world cultural heritage to drive brand consumption, enhancing the quality of life and consumer experience [13] Future Development Plans - The implementation of the "Kaiping City Administrative District Construction Implementation Plan (2026-2028)" aims to transition brand efforts from "nurturing and building" to "value release," integrating brand strength into industrial dynamics and activating the consumer market [13]