眉山市2026“金耀眉州”迎春消费季活动启动仪式在彭山区举行

Core Viewpoint - The "Golden Shine Meizhou" Spring Consumption Season in Meishan City aims to stimulate market vitality and promote high-quality economic development through various consumer activities and incentives [1][6]. Group 1: Event Overview - The event is organized by the Meishan Municipal Bureau of Commerce and the Municipal Bureau of Culture, Broadcasting, Television, and Tourism, with the support of the Pengshan District Government [1]. - The consumption season will run from December 27, 2026, to March 31, 2026, featuring over 1,000 market entities and more than 100 diverse supporting activities [1]. - A total of 20 new consumption scenarios will be launched, along with the distribution of 20 million yuan in consumer vouchers to benefit citizens and tourists [1]. Group 2: Pengshan District Activities - Pengshan District has launched a series of activities themed "Golden Shine Meizhou: Longevity Town Shopping" to leverage its cultural heritage as "China's Longevity Town" [3]. - The opening ceremony included performances of intangible cultural heritage and a symbolic ceremony to promote prosperity [3]. - Local tourism resources, such as Pengzu Mountain, were promoted, and tickets to scenic spots were distributed to attendees [3]. Group 3: Market Engagement - The "Longevity Town Shopping" Spring Market opened with nearly 200 vendors offering a variety of goods, including traditional foods and cultural products, attracting significant public participation [5]. - The district plans to implement special consumer vouchers to support various sectors, including home appliances, retail, dining, and cultural tourism [5]. - Future activities include a special product market during New Year's at Pengzu Mountain West Square and a "Beautiful Life Festival" from January to March 2026, focusing on youth trends and family interaction [5]. Group 4: Comprehensive Activities - The "Golden Shine Meizhou" Spring Consumption Season includes eight major activities, such as New Year's celebrations, promotional events for exchanging old consumer goods, and a food carnival [6]. - Each district will conduct unique promotional and cultural tourism activities to create a strong consumption atmosphere throughout the city [6].