KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2025-12-28 08:23Core Viewpoint - The key focus for the future of Moutai is to adhere to a market-oriented direction while ensuring the completion of established goals, aiming to stabilize the market, invigorate channels, and enhance service quality to achieve tangible results in Moutai's marketing efforts [1][7]. Group 1: Market Stability - The company emphasizes the importance of long-termism, aiming to align product offerings and prices with market demand and consumer willingness, thereby reflecting the inherent value of Moutai products [1][7]. - To stabilize the foundation of supply and demand, Moutai plans to reduce the volume of high-value-added products in its 2026 release plan, clarifying product positioning and targeting different consumer groups and scenarios more precisely [1][7]. - The company will dynamically balance product release volumes based on actual market supply and demand to ensure a more reasonable and stable product structure [1][7]. Group 2: Price Rationalization - Moutai aims to implement price marketization reforms that respect market economic laws and consumer choices, allowing product prices to follow market trends [2][8]. - The goal of price alignment is to promote a balance between quantity and price based on actual market conditions, preventing excessive price fluctuations that could disrupt the market [2][8]. - The company is committed to preventing price speculation, which is essential for both consumer trust and Moutai's own responsibility [2][8]. Group 3: Channel Activation - Moutai intends to focus on enhancing its sales channels by integrating online and offline platforms, utilizing existing e-commerce channels, and encouraging authorized stores to establish online presences [3][9]. - The company aims to attract new consumer groups while maintaining existing ones, focusing on new economic trends and personal consumption scenarios to better meet emerging demands [3][9]. - Moutai plans to enhance consumer awareness of official and genuine sales channels, ensuring that sales terminals are more active and engaging [3][9]. Group 4: Service Improvement - The company is committed to enhancing consumer experience, strengthening channel resilience, and invigorating its workforce to create a mutually beneficial environment for consumers, channel partners, and employees [4][10]. - Moutai will simplify online channel operations and establish a comprehensive anti-counterfeiting technology system centered on consumer experience [4][10]. - The company aims to deepen collaboration with distributors to resist speculation and promote healthy channel development through reasonable profit distribution and long-term value creation [4][10]. - Moutai will continuously improve its performance evaluation mechanisms and establish a scientific service assessment system to motivate and energize its workforce [5][10]. Group 5: Pricing Data - Recent data indicates that the terminal transaction price for Feitian Moutai has stabilized between 1816 and 1827 yuan, while the price for premium Moutai has increased by 114 yuan over five days, rising from 2281 yuan to 2395 yuan, reflecting a 5% increase [5][10].