Apple(US:AAPL) Jing Ji Guan Cha Bao·2025-12-28 09:01Core Viewpoint - The Apple App Store has been reported to host several lending apps suspected of usury, raising concerns about the app review mechanism and user rights protection [1][4]. Group 1: App Details and User Experience - A user downloaded a lending app named "Zhen You Qian" and received a forced loan of 3,500 yuan without any verification process, with a repayment amount of 4,970 yuan due in 10 days, indicating a daily interest rate of approximately 4.2% and an annualized rate exceeding 1500% [1][3]. - The app's customer service was inaccessible, leading the user to suspect the legitimacy of the app and its associated communication software [1][3]. Group 2: Company Background - The developer of "Zhen You Qian," Nanjing Yueshengmao Network Technology Co., Ltd., was established in March 2023 with a registered capital of 1 million yuan but has been listed in the operating abnormality directory due to uncontactable status [2]. - The company is associated with 15 other enterprises, all of which are currently in a state of cancellation [2]. Group 3: Regulatory Context - The People's Bank of China and the National Financial Regulatory Administration issued guidelines limiting the annualized comprehensive financing cost of new loans to not exceed 24%, which the lending practices of "Zhen You Qian" clearly violate [3]. - The user also encountered another app named "Yun Dou Hua," which operated similarly to "Zhen You Qian," further indicating a pattern of forced lending practices [3]. Group 4: Industry Implications - The incident has sparked public scrutiny regarding Apple's app review process, with calls for better protection against fraudulent apps on the platform [4][5]. - Industry experts emphasize that even well-known platforms like Apple's App Store cannot entirely eliminate the presence of non-compliant apps, urging users to exercise caution when downloading [5].