Sou Hu Cai Jing·2025-12-28 09:08Group 1: Core Insights - Shanghai's commercial landmarks are enhancing consumer experiences with innovative and engaging consumption scenarios as 2026 approaches [1] - Haidilao opened its first "Dapaidang Hotpot" store in Huangpu District, offering a unique dining experience where customers can select fresh ingredients like in a market [2][3] - The new Haidilao store features a seafood pool, various food zones, and a pricing model based on the quantity of food selected, emphasizing freshness and visibility in food preparation [5][7] Group 2: Event Highlights - The opening of the "Super Anta" flagship store at Shanghai Universal Port was celebrated with the presence of three Olympic gymnastics champions, attracting significant public attention [8][9] - The event showcased a "micro-exhibition" model, integrating product launches, fashion shows, and interactive games to create an immersive brand experience [11] - L+Mall in Lujiazui launched a "Snow Country Carnival" and "Riding Carnival" to celebrate its seventh anniversary, transforming the mall into a whimsical winter wonderland [12][13] Group 3: Consumer Engagement and Trends - The L+Mall features a 1,000 square meter snow scene and a 500 square meter ice rink, becoming a popular destination for winter activities [14] - The mall's sales increased by 16% year-on-year in 2025, with a 24% rise in foot traffic, indicating a successful strategy in attracting consumers [15]