建信理财齐建功：行业机遇大于挑战，要从“卖产品”转向做服务

Core Insights - The wealth management industry is expected to exceed 33 trillion yuan, highlighting the challenge of balancing low interest rates with high client expectations and the opportunity presented by the historical transfer of household wealth [1] Group 1: Industry Challenges - Wealth management companies face a dilemma as clients, primarily individual investors with low to moderate risk tolerance, have high expectations for product safety, liquidity, and returns [1] - The low interest rate environment and "asset scarcity" make it challenging to continuously offer attractive products, necessitating improvements in investment research capabilities in equity and commodity sectors [1] Group 2: Opportunities in the Industry - Three major opportunities are emerging: the "golden window" for the transfer of household deposits and corporate funds to the wealth management market, the trend of social financing structure shifting towards direct financing, and the broad business scope and diverse investment types available to wealth management companies [3] - Technological and digital advancements are expected to further expand the industry ecosystem and inject new momentum into capital allocation [3] Group 3: Strategic Directions for Wealth Management Companies - Companies should focus on customer-centric approaches, enhancing service levels by shifting from a "what we have, we sell" model to a "what customers need, we create" model [3] - Wealth management firms are encouraged to diversify their product offerings, particularly by increasing the supply of medium to long-term products, including those targeting retirement planning, and optimizing the risk profile across various product categories [3][4] Group 4: Enhancing Research and Asset Allocation - Improving investment research capabilities is essential, including enhancing macroeconomic and market analysis, strengthening sector and regional research coverage, and integrating research efforts into a unified platform [4] - Companies should expand multi-asset strategies and enhance asset allocation capabilities, leveraging a diverse range of investment tools to achieve long-term stable returns for clients [4] Group 5: Embracing Technology - There is a strong emphasis on leveraging technology to create intelligent asset management systems, incorporating AI and big data into customer service, investment decision-making, product operations, and risk management [5]