不再叫“家人”！ 茅台新帅陈华立规：不让渠道商亏钱，但也别想“躺赢”| 酒业内参

Group 1 - The core message of the meeting is to emphasize consumer-centricity and market-oriented transformation for Moutai, with a focus on preventing price speculation and enhancing product quality [2][5][22] - Moutai plans to implement a "pyramid" product system, reducing the quantity of high-value products and focusing on the main product, the 500ml Flying Moutai, as well as strengthening boutique and zodiac products [7][9][24] - The company aims to improve its market adaptability and consumer engagement, addressing current challenges such as high inventory and market fluctuations [5][22][26] Group 2 - Moutai's new marketing principles for 2026 include a commitment to consumer-centered strategies, marketization, and legal compliance, ensuring stable product pricing and precise market deployment [9][26][29] - The relationship with distributors has shifted from "family" to "friends," promoting a transparent and fair business environment without the need for bribery or favoritism [10][12][29] - Recent market data shows that the price of Flying Moutai has stabilized between 1816-1827 yuan, while boutique Moutai has seen a price increase of 114 yuan, reflecting a 5% rise [14][31][33]