茅台董事长：2026年适当减少高附加值产品投放，让产品价格随行就市

Core Viewpoint - The focus of Guizhou Moutai's marketing transformation is to center on consumer needs while ensuring market stability, active channels, and superior service to achieve effective market-oriented results [1][2]. Group 1: Market Stability - The company aims to adapt product offerings and pricing to market demand and consumer willingness, emphasizing long-termism [1]. - In the 2026 product release plan, Moutai will reduce the quantity of high-value products to align with market and value orientation, clarifying product positioning for different consumer segments [1]. - The company will dynamically balance product supply based on market demand to ensure a more reasonable and stable product structure [1]. Group 2: Pricing Strategy - Moutai's pricing reform aims to respect market economic laws and consumer choices, promoting a balance between quantity and price [2]. - The company recognizes that both excessively high and low prices can lead to market volatility, and aims to maintain a reasonable price when product inventory levels are appropriate [2]. - Efforts will be made to prevent price speculation to ensure responsibility towards consumers and the brand itself [2]. Group 3: Channel Development - Moutai plans to enhance its online and offline channel integration, utilizing existing e-commerce platforms and encouraging authorized stores to establish online presence [3]. - The company will focus on expanding new customer groups while maintaining existing ones, targeting new economic scenarios and personal consumption contexts [3]. - Moutai aims to improve consumer experience and strengthen channel resilience through enhanced service and operational capabilities [4]. Group 4: Service Improvement - The company will simplify online channel operations and establish a comprehensive anti-counterfeiting technology system centered on consumer experience [4]. - Moutai will deepen collaboration with distributors to resist speculation and promote healthy channel development through fair profit distribution [4]. - A performance evaluation system will be established to motivate and energize the workforce, enhancing overall service quality [5].