创近八年新高 2025年贺岁档总票房破50亿元

Core Insights - The total box office for the 2025 New Year’s film season has reached 5.245 billion yuan, marking the second time in Chinese film history that the box office has surpassed 5 billion yuan for this period since 2017, and setting a new high for the same period in nearly eight years [1][4]. Box Office Performance - As of December 28, 2025, the box office for domestic films accounts for over 80% of the total, with nearly 90% of the films in the New Year’s season being domestic, indicating a strong market dominance [1]. - The top five films in the 2025 New Year’s season by box office revenue are "Zootopia 2" (approximately 3.964 billion yuan), "Avatar: The Way of Water" (approximately 700 million yuan), "The Insiders" (approximately 375 million yuan), "The Dumpling" (approximately 30.26 million yuan), and "The Meat Dumpling" (approximately 27.07 million yuan) [1][4]. Film Genre Distribution - The top five films include three drama films: "The Insiders," "The Dumpling," and "The Meat Dumpling," reflecting a higher audience interest in films that are close to life and reflect social realities [4]. - The 2025 New Year’s season features over 70 films across various genres, including history, suspense, documentary, warmth, fantasy, and public welfare, contrasting with previous years dominated by comedy and family-friendly themes [4][5]. Industry Trends - The diversification of film genres indicates that filmmakers are no longer limited to traditional popular themes, showing a willingness to innovate and meet the increasingly diverse demands of audiences [5]. - The strong performance of the 2025 New Year’s season, breaking the 5 billion yuan mark, signals positive consumer sentiment towards the film market, suggesting a shift in the interpretation of "content is king" based on a deep understanding of audience needs [5].