加速全球化布局！长安汽车官宣

Core Viewpoint - Changan Automobile is accelerating its global expansion with the launch of the first batch of Deep Blue S05 vehicles from its Rayong factory in Thailand, marking a significant step in its "Haina Baichuan" globalization strategy [1][12]. Group 1: Factory and Production - The Rayong factory is a key production base for Changan's overseas strategy and is the company's first overseas new energy vehicle manufacturing facility, with a total investment of approximately 1.9 billion RMB [4][15]. - Construction of the factory began in November 2023, with an initial annual production capacity of 100,000 units, which is expected to double to 200,000 units in the future [4][15]. - The factory's official production ceremony took place in May 2023, coinciding with the milestone of Changan's cumulative production reaching 28.59 million vehicles [4][15]. Group 2: Deep Blue Automotive - Deep Blue Automotive, a subsidiary of Changan, focuses on electric, range-extended, and hydrogen energy technologies, with the Deep Blue S05 being a compact SUV and the fifth model in its lineup [6][17]. - The Deep Blue S05 is set to launch in October 2024, offering four pure electric models and two range-extended models, with prices ranging from 119,900 to 145,900 RMB for the domestic market and 38,990 to 44,990 Euros (approximately 326,000 to 376,000 RMB) for the European market [6][17]. Group 3: Sales and Market Strategy - Changan is implementing its "Haina Baichuan" plan to enhance global competitiveness, aiming to cover at least 10 European regional markets by the end of 2025 and establish a solid business framework across Europe by 2028 [9][19]. - As of November 2025, Changan's cumulative sales reached 2.658 million units, a year-on-year increase of 9.25%, with new energy vehicle sales growing by 54.66% to 994,891 units [9][19]. - The company has set a sales target of 3 million units for 2025, including 1 million new energy vehicles and 1 million units in overseas markets [9][19].