不只靠爆米花赚钱 京城影院探索更多“放映之外”

Core Insights - The article discusses the transformation of cinemas into multi-functional spaces that integrate art, social interaction, education, and consumption, with Beijing announcing the first 12 "new cinema spaces" as a model for the industry [1][3] - The valuation model for cinema chains may shift from "box office market share" to "per square compound revenue" as these new models gain traction and scale [1][4] Group 1: New Cinema Spaces - The first batch of "new cinema spaces" includes 12 innovative cinemas across Beijing, featuring unique offerings such as immersive experiences and multi-functional spaces [3][4] - Notable examples include the Mirra immersive party hall at Yao Lai Jackie Chan Cinema and the "Flying Pavilion" at Capital Cinema, which offers a unique viewing experience [3][4] Group 2: Revenue Evolution - The cinema industry is exploring diverse revenue models beyond traditional ticket and concession sales, adapting to market changes [5][6] - The focus is shifting from selling snacks to monetizing experiences, with a new model termed "flow X" that capitalizes on low-cost traffic generated by screenings [5][6] Group 3: Consumer Demand and Industry Trends - The shift in consumer habits, driven by the rise of online streaming, is pushing cinemas to offer unique experiential value [7][8] - Future trends in cinema include the integration of dining, cultural activities, and immersive technologies, transforming cinemas into social hubs [7][8]