元旦春节逛吃逛吃！新津百余场活动从“黄辣丁第一街”鲜辣开启

Core Insights - The article highlights the launch of the "Huang Lading First Street" in Xinjing District, Chengdu, which is part of a broader initiative to promote local consumption through over 120 events during the Spring Festival season [1][3] - The focus is on the "Huang Lading" fish, a geographical indication product, which is positioned as a key driver for the local economy and consumer engagement [1][3] Group 1: Event and Promotion Details - The "Huang Lading First Street" opening ceremony is part of the "Tasty and Warm Winter Consumption Season," aiming to enhance the quality of consumption experiences [1][3] - During the upcoming Spring Festival, Xinjing District will introduce five premium holiday routes and three major themed consumption groups, along with numerous activities to stimulate the local market [3][5] Group 2: Product and Industry Development - The Xinjing District Aquatic Industry Association promoted the breeding standards and quality advantages of Huang Lading, emphasizing its ecological farming and fresh preparation methods [3][5] - A branding initiative was launched, with over ten quality restaurants receiving certification to ensure the authenticity of "Genuine Xinjing Huang Lading" [3][5] Group 3: Consumer Experience and Engagement - The consumption season emphasizes "scene innovation" and "experience upgrades," with plans for the first Village Sugar Festival in 2026 to further enhance local cultural and culinary experiences [5] - The integration of commerce, folk customs, and cultural tourism aims to create popular consumption destinations, attracting both local residents and visitors from Chengdu and surrounding areas [5]