顶俏商业模式：撬动会员裂变，助力流水破亿

Core Insights - The article discusses a comprehensive new retail system suitable for social e-commerce, membership-based distribution, and offline store self-pickup verification, focusing on a three-tier identity system and profit-sharing mechanism to drive customer growth and channel expansion [1] Membership and Profit Sharing - Membership requires a minimum spend of 100 yuan to qualify, offering a repurchase reward of 22.5% [6] - Verification points can self-pickup and receive a profit share of 35% (25% promotion + 10% verification) [6] - Performance-based profit sharing increases to 40%/42%/44% based on team performance milestones of 100,000/3,000,000 yuan or higher [6] Profit Distribution Rules - Members recommending other members receive a 22.5% live broadcast reward [6] - Members recommending verification points or factory stores earn a 5% live broadcast reward [6] - Verification points recommending factory stores receive a 35% live broadcast reward [6] - Factory stores recommending members or other factory stores earn a 40% live broadcast reward [6] Business Process Mechanism - The order process involves user selection for self-pickup, verification by the store, order completion, and automatic calculation of profit sharing and points [6] - The points system facilitates product transfers and supply chain collaboration between stores [6] Challenges and Solutions - Customer growth is challenging; the recommendation reward mechanism incentivizes members and stores to promote actively [6] - Channel management complexity is addressed through tiered identity and profit-sharing systems, simplifying incentives and automating settlements [6] - Weak store collaboration is improved via a points-based procurement mechanism, enhancing inventory efficiency [6] - Slow performance growth is tackled with a team performance tiered reward system, motivating teams to boost overall revenue [6] - The online order and offline self-pickup model enhances store traffic and verification efficiency [6] Identity and Profit Transparency - The tiered identity system clarifies rights and advancement paths for each role, increasing engagement and motivation [6] - Profit-sharing is transparent, with rewards available across tiers to rapidly form a promotional network [6] - The points system creates a proprietary "currency" for stores, enhancing the ecosystem's closed loop [6] - Data-driven profit sharing ensures clear reward ratios and automated calculations, reducing disputes and building trust [6] - Regional performance rewards incentivize both main and branch stores to grow the regional market collaboratively [6] Example Scenarios - If member A recommends B to become a factory store, A receives 35% of all subsequent sales rewards from B [6] - B sells a 200 yuan product to user C (self-pickup), earning a profit share of 40% (80 yuan), with 30% as promotion reward (60 yuan) and 10% as verification reward (20 yuan) [6] - If B's team achieves a monthly performance of 3 million yuan, B's profit share increases to 42%, with 32% as promotion reward [6] - After C's self-pickup, B earns corresponding points for procurement from nearby factory stores [6] - If A's regional total performance is 500,000 yuan, A can additionally extract a regional reward of 1,000 yuan (2% of 500,000 yuan) [6]