魏建军：用“文化引擎”驱动汽车产业发展

Group 1 - The integration of traditional Chinese culture into the automotive industry provides a deeper foundation and support for development, emphasizing the importance of both technological and cultural aspects in building a strong automotive nation [1][4] - Great Wall Motors is actively infusing traditional Chinese culture into its brand identity, creating products that resonate with national pride, such as the Hi4 technology inspired by ancient engineering and new paint colors inspired by Dunhuang murals [2][3] - The automotive industry in China has maintained its position as the world's largest producer and seller for 16 consecutive years, with a market share of 69.6% for domestic passenger vehicles, reflecting the influence of traditional cultural values on business practices [3] Group 2 - The "14th Five-Year Plan" period presents a strategic opportunity for the Chinese automotive industry to transition from a major automotive nation to a strong one, highlighting the need for companies to focus on both technology and culture [4] - Great Wall Motors aims to create a comprehensive "ecological export" model that integrates research, production, supply, sales, and service, promoting traditional Chinese aesthetics in international markets [3][4] - The recognition and reputation of Chinese automotive brands are continuously improving as traditional culture becomes more deeply embedded in the industry, fostering a mutually beneficial relationship between cultural promotion and brand development [3]