国信证券：餐饮布局正当时 掘金茶饮黄金赛道

Core Viewpoint - The report from Guosen Securities indicates a slow recovery in the restaurant industry, with a cumulative year-on-year growth of 3.3% in national dining revenue from January to November 2025, lagging behind the 4.1% growth in retail sales [1][2] Group 1: Restaurant Industry Overview - The restaurant sector is experiencing a weak recovery, with major players employing diverse strategies to seek growth amid supply-side adjustments [2] - The online channel is seeing structural growth, particularly benefiting coffee and fast food segments, although brands are becoming more cautious in their approach to delivery services [2] - Brand building strategies are shifting from creating single-hit products to enhancing supply chain efficiency and focusing on member value [2] Group 2: Market Performance - Year-to-date, leading coffee and tea brands have seen significant stock price increases, with Gu Ming, Mi Xue Group, and Luckin Coffee rising by 185.8%, 45.4%, and 39.2% respectively, driven by increased consumer frequency and enthusiasm from franchisees [2] - Restaurant leaders show varied stock performance, with strong same-store sales and rapid expansion for brands like Guoquan, which increased by 98%, while others like Guangzhou Restaurant and Yum China saw more moderate gains [2] Group 3: Sub-industry Analysis - The ready-to-drink tea segment has benefited from the current delivery subsidy war, with seven listed tea brands reporting a 32.5% increase in revenue and a 58.0% increase in adjusted net profit for H1 2025, further accelerating from 2024 [3] - The restaurant sector's revenue growth has been stable due to various factors, including price reductions and policy disruptions, but net profit for H1 2025 increased by 7.5%, indicating improved operational efficiency [3] Group 4: Investment Framework - The valuation of leading tea and restaurant brands is shifting due to changes in performance expectations, with same-store revenue growth serving as a key valuation anchor [4] - Store expansion rates can amplify valuations, with aggressive expansion during growth periods potentially leading to valuation and performance boosts [4] - New product development is essential for providing fresh momentum, requiring supportive incentive structures to balance interests between new and existing brand teams [4]