一颗电池的全球之旅

Core Insights - Tiger Head Battery, a 97-year-old company, has successfully participated in the 138th Canton Fair, showcasing a new product rate of 8% and attracting numerous international clients [1][2] - Guangdong's foreign trade has shown resilience, with a total import and export value of 8.61 trillion yuan, a 4.2% increase year-on-year, surpassing the national average growth rate of 3.6% [2] - The company has established itself as the largest dry battery manufacturer in China, with a significant market share in over 100 countries [1][3] Company Development - Tiger Head Battery has evolved from domestic production to a global supply chain, adapting to international markets since the 1980s [3][4] - The company faced challenges in exporting to Africa, where environmental conditions led to product failures, prompting significant technological advancements in battery production [4][5] - The marketing strategy has been localized for different African regions, enhancing market penetration and brand recognition [5][6] Technological Advancements - The company has undergone three major technological upgrades in battery production, improving efficiency and product reliability [4][8] - A focus on high standards and compliance has led to a comprehensive upgrade of management and quality control systems, driven by the demands of European and American markets [7][8] Market Strategy - Tiger Head Battery is expanding its product matrix to include alkaline batteries, consumer lithium batteries, and energy storage systems, positioning itself for future growth in emerging markets [9][10] - The company is strategically targeting countries involved in the Belt and Road Initiative, with increased interest from international clients at trade fairs [10] Customer Engagement - The company emphasizes long-term partnerships with foreign clients, who are increasingly cautious in their supplier selection, focusing on product quality and operational support [10] - Recent client visits to the company's factory have fostered deeper relationships and cultural exchanges, enhancing the overall business collaboration experience [10]