镇江文旅集团以品牌引领谱写高质量发展新篇章

Core Viewpoint - The Zhenjiang Cultural Tourism Group has achieved significant milestones in brand development and market expansion, highlighted by its AAA credit rating and innovative marketing strategies, which have enhanced its competitive edge in the cultural tourism sector [8][15]. Group Performance and Achievements - The group has been recognized as the only "non-double" cultural tourism enterprise in Zhenjiang to receive an AAA credit rating, marking a significant improvement in its capital credibility and market competitiveness [8]. - During the National Day and Mid-Autumn Festival, the group's attractions received 761,500 visitors, a year-on-year increase of 22.51%, with the Jinshan Scenic Area ranking among the top ten popular attractions nationwide [10]. Brand Development and Marketing Strategies - The group has focused on brand construction as a core engine, integrating cultural tourism and commerce to enhance brand influence and consumer engagement [9]. - Innovative marketing initiatives, such as the "ticket root economy," have successfully attracted over 26,000 fans to local cultural tourism experiences, transforming event attendance into tourism consumption [9]. Cultural Heritage and Innovation - The group actively promotes cultural heritage through various initiatives, including the successful selection of its case study for the "2025 Non-Heritage into Scenic Area 'Five Good' Cases," showcasing the integration of traditional culture with tourism [11]. - The group has organized events to foster cultural exchange and collaboration, enhancing the cultural landscape of Zhenjiang [11]. Quality Improvement and Service Enhancement - The group has implemented quality improvement projects, upgrading key scenic areas and enhancing visitor experiences through refined service processes and facility improvements [13]. - The hotel sector has also seen enhancements, with significant upgrades in service quality and thematic decorations for holidays, contributing to a better guest experience [13]. Governance and Corporate Responsibility - The group has strengthened its internal governance and risk management, receiving high praise during audits, which has improved its operational efficiency [14]. - The company is committed to social responsibility, implementing consumer-friendly policies and expanding its market reach while maintaining safety and environmental standards [14]. Future Outlook - With the new AAA credit rating, the group aims to continue its innovative and integrated development approach, focusing on brand enhancement, market expansion, and improved visitor experiences [15].