麦当劳发布“农情美味 麦超所值” 邀请消费者体验2026重磅超值惊喜

Core Insights - McDonald's China has launched a series of value offerings for 2026, including upgraded menu items and special member activities, emphasizing a commitment to quality ingredients and consumer experience [1][3] Group 1: New Offerings and Promotions - Starting January 2026, McDonald's will introduce new items to its "Choose Your Own 1+1" promotion, including the popular Filet-O-Fish and various meat options, allowing for over a hundred combinations [2] - The "Weekend McSurprise" and "McDonald's 24 Solar Terms" activities will continue to provide innovative products and surprises throughout the year, enhancing the consumer experience [1][2] Group 2: Commitment to Quality and Sustainability - McDonald's aims to convey the "farm-to-table" concept, ensuring high-quality ingredients sourced from local farms, with over 90% of ingredients being locally produced or sourced [4][5] - The company has initiated a "Regenerative Agriculture Program" in 2023, promoting sustainable agricultural practices such as crop rotation and drip irrigation to enhance environmental sustainability [4] Group 3: Consumer Engagement and Community - The second McDonald's Fan Conference gathered around 200 fan representatives and farmer partners, fostering a connection between consumers and the agricultural community through shared stories and experiences [5] - Interactive experiences and the launch of a digital badge system through the McDonald's app aim to enhance consumer engagement and brand loyalty [5]