“找厕所也要看眼避雷帖”，打工人被逼得不看小红书都不敢旅游了？

Core Viewpoint - The tourism and wedding photography industry in Lijiang is facing significant challenges due to the proliferation of misleading "avoidance posts" on platforms like Xiaohongshu, leading to substantial financial losses for local businesses and prompting official complaints from the Lijiang Cultural and Tourism Bureau [1][3][6]. Group 1: Financial Impact - As of December, the Lijiang tourism market has incurred direct losses exceeding 1 million yuan and indirect losses surpassing 5 million yuan due to false avoidance posts [1][6]. - The Lijiang wedding photography market has over 2,000 entities and 600 companies, with an economic scale exceeding 10 billion yuan, making it the largest in Yunnan province [6][8]. - The Lijiang Wedding Photography Association reported that the total industry losses could exceed 10 million yuan if a full assessment is conducted [6][8]. Group 2: Consumer Experience - Many consumers, like a Jiangsu girl named Xiaoyu, have reported that they rely on avoidance posts to navigate the pitfalls of wedding photography in Lijiang, highlighting the prevalence of misleading practices [3][7]. - The experience of wedding photography in Lijiang is often compared to a crowded market, with numerous brides competing for popular shooting locations, leading to dissatisfaction among customers [7][12]. - Xiaoyu's experience illustrates the challenges faced by consumers, including unexpected costs and poor service quality, despite spending significant amounts on packages [12][14]. Group 3: Industry Response - The Lijiang Wedding Photography Association has been active in monitoring and advocating for consumer rights, successfully reducing complaint volumes and closing down non-compliant businesses [4][6]. - The association's president has conducted over 300 live broadcasts to address consumer issues and has been involved in negotiations to resolve disputes between consumers and service providers [6][8]. - There is a growing sentiment among industry stakeholders that the prevalence of avoidance posts is damaging the reputation of Lijiang's tourism sector, prompting calls for better regulation of content on platforms like Xiaohongshu [3][15]. Group 4: Platform Dynamics - Xiaohongshu has become a significant platform for travel information, with its user-generated content being both a source of valuable insights and a breeding ground for misleading posts [23][25]. - The platform's algorithm favors avoidance posts, which are perceived as more valuable by users compared to promotional content, leading to a shift in consumer behavior [16][29]. - The rise of avoidance posts has created a new dynamic in the tourism industry, where businesses are pressured to manage their online reputations actively, often resorting to paying for the removal of negative reviews [21][23].